Content Calendar

Overview

ReadOverWrite is a digital community platform for readers where users share books they are reading, post reflections, and document their reading journeys. The platform aims to create a social space where readers can connect through ideas and discussions.

Role

Content Strategy Partner

Objective

Build awareness and grow an early-stage reading community from the ground up.

Strategy

Developed an initial content approach focused on:

• Reader-focused content
• Book discussions
• Community engagement
• Creating curiosity around the platform

Content Approach

• Reading-related posts
• Book recommendations
• Community-focused content
• Educational and discussion-based content

Results

• Grew Facebook audience from 0 to 120+ followers within the first week.